For the launch of New Balances 9060, we wanted to echo its innovation-led design and refined style. The shoe, which has been adapted from previous models, is inspired by a futuristic style as well as taking inspiration from the y2k aesthetic. Taking inspiration from the iconic silhouette of the 9060, we took the shapes, form and the cool, neutral tones of the footwear to build out windows and in-store event zones. We used pedestals and carved niches to highlight hung apparel to bring the iconic 9060 aesthetic to life.