The Air Max 95, named after its year of release, is inspired by human anatomy and nature. Using innovative air technology, the shoe provides comfort yet style. The shoe became renowned by scousers and was commonly referred to as the ‘110’, referencing the price tag. When Nike came to us with a brief, we knew we could connect with our audience through this reference. Across the nation we designed, built and communicated through digital displays to our audience of trainer enthusiasts. To enhance the AM95 legacy, we used empowering visuals whilst incorporating the infamous neon green.