Nike Y2K

Revisiting the 2000s with Nike

Revisiting the 2000s with @Nike through their latest Y2K campaign, we spotlight the Shox TL and Vomero Roam, encapsulating the spirit of the era while celebrating the iconic footwear styles that defined it. To highlight the significance of these models, we incorporated advanced footwear technology into both the design and construction of the podium, emphasizing the innovation and design elements behind the shoes. The engagement zone featured metalwork to evoke a grunge-inspired, street-style aesthetic, further enhancing the Y2K vibe.